Digital/Web
State of the Travel Industry Report 2020
A print and digital campaign touching on global and regional travel trends across multiple reports.
A print and digital campaign touching on global and regional travel trends across multiple reports.
Company / Client
Role
Tools & Applications
The 2020 State of the Travel Industry Report was a massive marketing campaign centered around Sojern’s findings in a travel industry-wide survey. The report covered several topics focusing on travel marketers current and future marketing strategies. The project spanned a 38-page printed and digital report that covered global trends, 5 regionalized digital reports, dedicated landing pages to generate marketing leads, and several iterations on presentations and email campaigns to support our sales teams. The release of these reports needed be within Q1 2020 to keep the content relevant.
